What is Audience Analytics?

Audience analytics refers to the process of establishing certain characteristics of a particular group of people, such as age, gender, emotions, ethnicity, dwell time and impressions through Artificial Intelligence software.

Ripple Digital software can gather improved demographic (audience analytics) information about the number of potential customers exploring your products and services. Digital signage facial recognition software is the perfect audience measurement tool for a variety of locations and applications. This is simply done with a webcam, router and media box, unlinked to the advertising but linked to the digital signage. This is the basic package:

• Age group (child, young adult, adult, and senior)
• Gender
• Ethnicity (black, white, east Indian, asian)
• Total number of people in the vicinity of the screen (possible impressions)
• Total number of people that looked directly at the screen (actual impressions)
• Length of time people spent looking at the screen (length of impression)

What is Targeted Advertising?

It can detect specific demographics (audience analytics) and responds with effective content that better suits the needs and interest of the customer/s viewing the content.

At Ripple Digital, we believe you should be able to reach your target audience and accurately track your benchmarks when it comes to your marketing and advertising goals. If you already use digital signage software and products, you may be wondering if there is a better way to target, track and measure with different technology. One solution that we offer requires a webcam, router and media box to play selected content to a targeted audience at the right time.

To measure your statistical data and stay ahead of market trends you would require our digital signage facial recognition. A webcam, router and media box are linked to your advertising content which allows the software to provide audience analytics and targeted advertising to deploy creative, extremely specific campaigns to the right audiences.

Enquire how we can assist you with Audience Analytics and Targeted Advertising on your Digital Signage.

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