Display your brand with digital signage projected on elevator doors (PIL Smart Projector) or the LCD digital signage (PIL Slim Dual) and have people gazed with this new phenomenon. It is a highly targeted, approachable way to connect directly with customers to increase response and drive sales. The cinematic effect of your brand leaves a lasting impression for the viewer, most importantly creating that Brand Awareness or CTA campaign effective.

Elevator rides allow the user to either interact with their mobile or in limbo, take this time to get your content noticed with that ‘WOW’ factor of the innovation. The device is equipped to display QR codes, static and motion content with sound. The real time functionality allows you to update content immediately. Streaming live campaigns is also an option.

With built-in AI enabled cameras, we are able to identify audience analytics (age, gender, dwell time, impressions and content playing time).  Detailed proof-of-play reports can tell you what type of viewer saw your content and how to run your campaign more efficiently. Audience measurement information is captured and returned real-time to the server for immediate analysis of viewer trends.  The data can also be used on the device to display targeted information for audiences. We have a CPV and a monthly package for this option. Enquire about advertising on our current devices.

While we strongly recommend the Projector for elevators, it must be used in low lighting areas. The PIL Slim Dual is versatile and can be used at retail counters, in- stores, waiting areas, smoking lounges, reception, near fridges and atms, etc – the device is equipped to target advertise.

For example, you can choose to display one item of content on the Slim Dual when young female is looking at the screen and another item of content when an older,  female is viewing the screen for the same brand (eg – Revlon Lipsticks).  Similarly, you can choose to display different ads if one person is in front of the screen or if there is a group or crowd.  The possibilities are endless.

While programmed to detect audience analytics, it will never retain images of faces and the software also comes with an additional face blurring feature which acts as an additional layer in ensuring anonymity.

Attention Advertisers: The benefits include accurate targeting, better engagement, and eventually a higher ROI. Advertisers are usually under a lot of pressure to prove the effectiveness of their campaigns, and with the right type of audience analytics, it becomes much easier for them to do so. This technology can be used in three stages:

1. Pre-validation: collecting data on the average audience type and traffic for each screen/location (this information can also come from the media owner)
2. Dynamic campaigns: based on previously collected data, advertisers formulate targeted campaigns with content designed for a specific demographic group. These campaigns will be delivered dynamically whenever an individual from the target demographic is detected by the camera.
3. Performance measurement: during the time the targeted creatives are running, data on performance is collected to measure the effectiveness of personalization. The different KPIs can be specified by the advertiser or brand but some examples of metrics that can be measured by video analytics are: increased attention time per ad type, increased impression rate per ad type, increased viewing rate of target demographic group per ad type, increased positive sentiment (smile) per ad type and many more.

Attention media owners, property owners, entrepreneurs: enquire about our revenue sharing model, rental model and other packages. If your building has an elevator – turn it into a revenue generator. Maximize your ROI on dead spaces. We have a full guided process on how to resell the ad space in elevators.