Ripple Digital software uses AI and machine learning to implement features customized to the individual.
Our algorithms understand behaviours without collecting personal data. This technology allows us to be able to play a Revlon Red Lipstick for females between 20-30 years old whilst playing a Revlon Burgundy Lipstick for females between 31 to 40 years old.
The facial recognition technology has the ability to identify the same viewer appearing in front of a different device in a different location. This is done by the technology creating an AI Generated tracker ID which is able to detect a certain type of persona. This is every marketers dream, to deliver a customised ad to the perfect target market.
